SaaS SEO & AEO agency

The AI-native SaaS SEO agency that grows signups, demos and MRR.

We pair senior SaaS SEO strategists with custom-built AI agents to turn Google and AI search into signups, trials, demo requests and new MRR, whether you sell self-serve, sales-led or both.

Strategy delivered in 15 days.Plans from $4,000 a month.

B2B SaaS companies we've helped grow

SaaS SEO services

SaaS SEO services that drive signups and pipeline

SEO strategy, technical SEO, content, link building and AI search for SaaS companies, run as one program by one senior strategist.

01 / 06

AI visibility audit

We check how ChatGPT, Gemini, Claude and Perplexity answer “what's the best tool for…” in your category, and which products they recommend instead of yours.

  • The prompts your buyers ask
  • Which tools get recommended
  • What AI tools get wrong about your product
  • The sites they quote in your category
02 / 06

SaaS SEO strategy

A plan built around high-intent keywords and the page types SaaS buyers land on, for self-serve signups and sales-led demos. Delivered in your first 15 days.

  • High-intent keyword and prompt plan
  • A decision for every page you've already published
  • Content roadmap by page type
  • Growth roadmap, ranked by impact
03 / 06

SaaS content production

Pages built to turn searchers into signups and demo requests: comparisons, integrations, templates and use cases. Every piece starts from a written brief.

  • Integration and template pages
  • Comparison and alternative pages
  • Use-case and role pages
  • Updates to pages you already have
04 / 06

Technical SEO

The fixes that decide whether your pages get found and quoted. We make the changes ourselves, so they don't sit in your dev backlog.

  • Technical and crawl audits
  • Internal linking
  • Schema markup, deployed
  • Site structure and indexing
05 / 06

Link building and digital PR

Links and mentions on the review sites, publications and “best tools” lists that buyers and AI tools read. No links bought just to hit a number.

  • Authority gap against your competitors
  • Review site and listicle placements
  • Outreach and digital PR
  • Fixing sites that describe you wrongly
06 / 06

Growth initiatives

A ranked list of your biggest growth opportunities. We ship one or two every month.

  • Free tools and calculators
  • Programmatic page sets
  • Signup and conversion fixes
  • AI visibility tracking
How it works

What your first 90 days look like

Most agencies spend six weeks getting ready. We deliver your strategy in 15 days and start shipping work straight after.

Month 1Days 1–30

Month 1: Strategy, then the first work goes live

  • Days 1–15: AI visibility audit, keyword and prompt plan, content audit and your full roadmap
  • Your AI agents built around your product, buyers and brand voice
  • Days 16–30: first content, technical fixes and brand mentions go live
  • Baseline report for Google and AI search
Month 2Days 31–60

Month 2: More momentum in execution

  • Full monthly volume of content and brand mentions
  • First growth initiative shipped
  • Your agents learn from every edit and approval you give
  • Month two performance report
Month 3Days 61–90

Month 3: Results start to compound

  • AI visibility starts to move
  • Keyword rankings start improving
  • First signups and demos from Google and AI search
  • Quarterly review and an updated roadmap

Every workstream, week by week

WorkstreamWeeks 1–2Weeks 3–4Month 2Month 3
Strategy and audits
Day 15 delivery
Quarterly review
Your AI agents
Built for you
Feedback loop
Learning
Lighter review
Content
First pieces live
Full volume
Technical fixes
First fixes live
Ongoing
Links and brand mentions
Outreach starts
Full volume
Growth initiatives
First shipped
Second shipped
Reporting
Baseline report
Monthly report

How we report and stay in touch

A shared Slack channel with your strategist
A written update every week
A 30-minute call every two weeks
A monthly report on signups, demos and MRR
Why Organic Labs

Senior SaaS SEO strategists, with AI agents built for you

Not a tool. Not a traditional SaaS SEO agency. A senior team that uses its own AI agents to get far more done for you.

01

Your strategist is the brain

A senior SEO and AEO strategist with years of hands-on experience owns your account. They set the plan, make the calls, check every piece of work and talk to you directly. No account managers, and no handoff to juniors after month one.

02

AI agents do the execution

Every client gets their own team of AI agents: an SEO and AEO analyst, a content strategist, a writer and an off-site specialist, led by an AI strategist agent. We build them for you at kickoff, loaded with your product, buyers, voice and competitors. They do the analysis, drafting, audits and builds.

03

They get better every month

Your agents aren't a static tool or one platform. Every approval, edit and rejection goes back into them as a rule they follow. In month one your strategist reviews everything closely. By month four, the work comes back the way you would have done it.

04

More work shipped, at a fair price

Because agents handle the repetitive work, we ship about three times what a traditional agency does, and implementation is included. You don't pay agency rates for basic tasks, and nothing reaches you without a senior review.

05

You keep what we build

If we stop working together, you keep your content, your data and the full knowledge base: voice rules, strategy and every brief we wrote. You can also buy your agents and run them yourself.

Want to see which tools AI search recommends instead of yours? We'll take a look before the call.

Book a 30-minute call
Pricing

SaaS SEO pricing

Every plan gets the same senior strategist, the same audits and the same AI agents. What changes is how much we produce each month.

Strategy

$4,000/month

For teams that already have writers and a link partner.

  • AI visibility audit and full strategy
  • Keyword plan and roadmaps
  • Every audit, every quarter
  • 6 to 7 ranked growth initiatives
  • Website changes made for you

You produce the content and mentions.

Talk to us about Strategy
Most chosen

Growth

$7,500/month

For small teams with no spare capacity, or no team yet.

  • Everything in Strategy
  • 10 content pieces a month
  • 10 brand mentions and backlinks a month
  • Dev work done by us, not your team
Talk to us about Growth

Scale

$10,995/month

For teams with a revenue target riding on organic.

  • Everything in Growth
  • 16 content pieces a month
  • 16 brand mentions and backlinks a month
  • More growth initiatives every month
Talk to us about Scale

Three-month sprint, then month to month. Cancel any time with 30 days' notice.

Add-ons
$400Extra content piece
$300Extra brand mention
Cost + 25%Paid placement
$200Consulting, per hour
Testimonials

What SaaS teams say about working with us

ColdIQMichel Leiben
Michel LeibenFounder & CEO, ColdIQ
Usman is the best in the game to work with.

"Usman helped us build a complete organic growth engine, combining SEO, AI search (AEO), and automation into one scalable strategy. Beyond the strategy itself, he built the systems that made execution faster, more consistent, and significantly more efficient. If you're a B2B SaaS company looking to turn organic search into a real growth channel, Usman is the best in the game to work with."

ModashRyan Prior
Ryan PriorHead of Marketing, Modash
The results were so strong that I later invited him to join Modash full-time.

"When we worked with Usman as an organic growth consultant, he added five-figure monthly search traffic to our already successful programmatic page library and grew influenced pipeline in under six months. The results were so strong that I later invited him to join Modash full-time as our Discoverability (SEO/AEO) Lead."

HostfullyFred, Hostfully
FredMarketing Manager, Hostfully
His work has directly contributed to lead generation.

"During a period of significant change and volatility in search, his strategic guidance and hands-on execution played a critical role in maintaining our organic traffic and protecting our visibility. His work has directly contributed to lead generation, helping ensure that our SEO efforts delivered measurable business results."

FAQ

SaaS SEO agency FAQs

How much does a SaaS SEO agency cost?

Most agencies that work with SaaS companies charge $3,000 to $15,000 a month. Our plans start at $4,000 a month for strategy and website changes. Growth is $7,500 and adds 10 content pieces and 10 brand mentions a month. Scale is $10,995 and adds 16 of each. Every plan gets the same senior strategist.

How do I choose the best SaaS SEO agency in the US?

Ask four questions. Who will actually work on your account, and how senior are they? Can the agency show case studies measured in signups, demos or MRR, not just traffic? Will they make the changes themselves, or hand your team a list? And what do you keep if you leave? Our answers: one senior strategist, case studies measured in revenue, implementation included, and you keep everything we build.

Is SaaS SEO still worth it in 2026?

Yes, for most SaaS companies. Paid channels stop the day you stop paying. Pages that rank keep bringing in signups and demos for years, and they now feed the answers buyers get from ChatGPT and Google's AI Overviews too. Results take 6 to 12 months to build, so it works best as a long-term channel, not a quick test.

How is SEO for SaaS different from regular SEO?

SaaS buyers compare tools, often try a product before they talk to anyone, and pay every month or year. So SEO for SaaS leans on comparison, alternative, integration and use-case pages, and it's measured in signups, demos and MRR, not just traffic.

What's the difference between SEO, AEO and GEO?

SEO gets your pages ranking and clicked on Google. AEO (answer engine optimization) and GEO (generative engine optimization) are two names for the same goal: getting your brand recommended, and described correctly, in answers from ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews. Most of the work overlaps, so we run them as one program.

Do you work with product-led or sales-led SaaS?

Both. For product-led companies we focus on signups, activation and the pages self-serve buyers land on, like integrations, templates and comparisons. For sales-led companies we focus on demo requests and pipeline. Most SaaS companies are a mix, so the plan covers both.

Do you do programmatic SEO?

Yes, when the data supports it. Programmatic page sets work for SaaS when each page answers a real search with something useful, like an integration, a template or a dataset. For Modash, six programmatic page types produced 88% of the deals from those pages and doubled inbound deals in eight months.

How do you track signups and demos from organic and AI search?

In week one we connect Search Console, GA4 and your product analytics or CRM, and agree which events count: signup, activated account, product-qualified lead or demo. The monthly report then shows which pages and which AI tools sent the users who reached each stage.

Should we hire a SaaS SEO agency or build an in-house team?

A senior in-house SEO lead, plus writers, a developer and a link builder, is a big hire and takes months to ramp. Our plans cost less than hiring senior in-house, and your strategist and AI agents start shipping in your first month. Many clients keep their own writers or developer and use our Strategy plan alongside them.

How long does SaaS SEO take to work?

Your strategy is ready on day 15, and the first content and fixes go live in weeks 3 and 4. Updates to existing pages often start moving within 60 to 90 days. New pages and AI visibility build over 6 to 12 months, so we treat organic as a 6 to 12 month investment.

What does working with AI agents actually mean?

Your senior strategist decides what to do. A team of AI agents, built for your company at kickoff, does the analysis, drafting, audits and builds. They learn from every edit and approval you give. Your strategist checks everything before it reaches you, so you get more output without losing quality.

Is there a minimum contract?

The first three months are a sprint, because that's how long it takes for the strategy, the execution and your agents to come together. After that it runs month to month, and you can cancel any time with 30 days' notice.

What happens to the work if we stop working together?

You keep your content, your data and the full knowledge base: voice rules, strategy and every brief we wrote, as plain files your team can use. You can also buy your agents. We'll set them up on your side and train your team to run them. This is written into the contract.

Let's find out if we're a fit.

Thirty minutes. We'll look at your traffic and AI visibility before we speak, and if it isn't a fit, we'll tell you on the call.

Book a 30-minute call